Purpose-Built CRM for Coaches

CRM for Coaches that Automates Clients & Grows Your Programs

GoHighLevel for coaches helps you automate onboarding, manage clients, track progress, deliver sessions, sell programs, and scale—without hiring extra staff.

✓ No credit card✓ Cancel anytime✓ Built for coaches
Client Consistency
+41% with reminders
Program Completion
+36% via tasks
Enrollment Calls
<60s avg response
Program Sales
+29% with nurturing

Stop Admin Overload. Start Growing Your Coaching Business.

Finally run your coaching business from one CRM that handles leads, sessions, accountability, progress tracking, and program delivery.

Lead Capture & Booking

Forms, funnels, DMs, and landing pages routed into pipelines ready to book sessions.

Client Onboarding

Automate intake forms, waivers, welcome emails, and session prep instantly.

Session Scheduling

Calendar booking, Zoom links, reminders, and follow-ups—all automated.

Client Progress Tracking

Track wins, tasks, action lists, habits, and checkpoints from one portal.

Everything a Modern Coach CRM Should Have

Replace 10+ tools—run your entire coaching business inside one platform.

Client Pipelines

Lead → Booked → Enrolled → Active → Completed → Alumni.

All-in-One Inbox

SMS, WhatsApp, email, DMs, and voice notes in one messaging hub.

Session Calendars

Automated scheduling for coaching calls, group sessions, and check-ins.

Client Portals

Track worksheets, lessons, goals, updates, and messaging privately.

Payments & Programs

Sell coaching packages, subscriptions, courses, and payment plans.

Analytics & Progress

Track engagement, attendance, habits, goals, and results over time.

Automations that Grow Your Coaching Business

  • • Discovery call booking flows
  • • Automated reminders & accountability
  • • Homework follow-up & progress nudges
  • • Weekly win & reflection prompts
  • • Program milestone tracking
  • • Renewal reminders & upsell sequences
Optional AI Assistant Coach: sends nudges, checks progress, and books sessions automatically.

Example Flow: Lead → Discovery Call → Client Enrollment

  1. Lead enters pipeline
  2. Auto SMS + email + reminder
  3. Lead books a discovery call
  4. Intake questionnaire sent instantly
  5. Client portal activated
  6. Program tasks & onboarding triggered

Simple GoHighLevel Pricing

Choose a plan and start your free trial.

Coach Starter

Perfect for beginner coaches.

$97/mo
  • Client pipelines
  • Session scheduling
  • Basic automation
Start Free Trial

Coach Pro Most Popular

For growing coaching businesses.

$297/mo
  • Unlimited funnels
  • Advanced automations
  • Client portals
Start Free Trial

SaaS Mode

Build your own coaching app.

$497/mo
  • Sell your own CRM
  • In-app billing
  • Automated provisioning
Start Free Trial

Pricing mirrors GoHighLevel tiers.

What Coaches Say

“My program completion rate jumped 30% with automated reminders.”
— Emily, Life Coach
“Client organization is effortless now. Everything’s in one place.”
— Jason, Business Coach
“I added $8k/month with automated upsell flows alone.”
— Sarah, Fitness Coach

FAQ: CRM for Coaches

Does this work for all types of coaches?

Yes—life, business, fitness, mindset, career, relationship, and performance coaches all use this CRM.

Can I sell my coaching programs here?

Yes—sell programs, packages, subscriptions, courses, and payment plans.

Is my client info secure?

Absolutely—your client notes, sessions, and data are encrypted and stored securely.

Can I import my current clients?

Yes, you can import clients, notes, tags, pipelines, and progress data via CSV.

Ready to Scale Your Coaching Business?

Launch your coaching CRM today—save time, increase client success, and grow your programs.